1
Taking Your
Business to
the Next Level
OUR
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APPROACH PROCESS
3-STEP
Focusing on helping businesses meet the changing needs of people and the planet.
We aim to provide a unique point of view by collaborating with your organisation regardless of sector, scale, or complexity. We work with individuals and teams to provide in-depth insights, smart strategies, and creative processes to help you reach your goals. We anticipate challenges and present opportunities that you may not have previously considered.
2
ANALYSE
• Stakeholders interview • Project scoping • Brand audit
• Market analysis • Qualitative + Quantitative Research • Identifying gaps and opportunities • Mapping of customers’ experience journey
3
ADVISE
• Market entry strategy • Marketing plans & campaigns • Brand strategies • Customer experience journey maps
AUDIT
OUR SERVICES
Immersing into the customer's mind by understanding the user in context.
Creating a strong brand identity, raising brand awareness, establishing brand position, by telling a compelling brand story and encouraging customer loyalty.
Solving strategic challenges associated with the development of a new product, service or business model using design thinking principles.
CUSTOMER JOURNEY MAPPING
Visualising the customer's experience whilst mapping every touchpoint by understanding the target market based on their needs and why they do what they do.
SUSTAINABLE
SERVICE
DESIGN
Creating positive impact through behaviour change, empowering both people and the planet.
DESIGN
ETHNOGRAPHY RESEARCH
BRANDING
STRATEGY &
DESIGN
DESIGN SPRINT
TRAINING &
FACILITATION
OUR
STORY
"We have the courage and curiosity to challenge the status quo, innovate and take calculated risks collaboratively to be a valued partner to our clients and an asset to our communities..."
Our approach to consulting combines both Business Management tools and Design Thinking methods, thus introducing a holistic approach to problem-solving and sustainable innovation from ideation to implementation. Our unique process of using and developing proprietary tools and methods will address business problems from a human-centric, user experience approach using the principles of Design Thinking.
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​Our consulting firm aims to introduce a way of working that mixes business thinkers’, analysts’, and strategists’ tools with design processes, mindsets, and attitudes. Every aspect of our business focuses on how it influences the customer experience. We strive to work out how to integrate the customers’ needs and wants into corporate goals. We believe our business provides an opportunity to experiment with fulfilling both the business's needs and the value they wish to provide to enrich people's lives.
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Traditional consultancy, we believe, is built to serve organisations from the last 50 years, but whose methods and approach may no longer be relevant for companies in the next decade. We have a goal to turn uncertainties into opportunities — we seek to assist our clients in anticipating evolving customer expectations and providing experiences through products, services, and brands. This will be accomplished through a unique approach that combines commercial (Business Management) and creative (Design Thinking) disciplines.
OUR ASSOCIATES
OUR
CLIENTS
We are a global, boutique-sized firm based in the UK, with respective experiences in the Asia Pacific. Prior to setting up SLAY Consulting Ltd., the co-founders have functioned in their personal capacities bringing more than 30 years of combined experience spanning across branding and business growth strategies in multiple industries and sectors. A (non-exhaustive) snapshot of whom we have worked with includes AMEX, Birmingham 2022 Commonwealth Games, Changi Airport Group, First Central, IDFC Bank, JAL, Mitsubishi Electric, NTUC Enterprise, and Severn Trent, to name a few...
Severn Trent
“Attendees were given the opportunity to apply learning directly to their ideas with support from subject matter experts (SLAY Consulting Ltd) whilst considering the impact they may have on the environment and steps for mitigation. The sessions were really engaging and interactive and felt like they've been thought through to deliver a really personal touch."
Brainy Bar
"The facilitation session by SLAY Consulting Ltd provided us the opportunity to follow a very 'simple' step by step process that gave us a clear idea on our different target markets, how to reach them and what would be important for them to see and experience from our brand. We enjoyed a lot the way they facilitated the session, and the creative ideas shared with us. Some of our favourite moments of the session were from the strategic intervening of the process to improve the overall team and working dynamic."
Aston University,
Apollo Programme
“Thank you SLAY Consulting Ltd for the engaging learning experience from such experienced minds of the industry and to connect with fellow entrepreneurs...I gained valuable insights on various topics and activities such as divergent and convergent thinking, affinity clustering and value proposition. It's an exercise that provides clarity and focuses on the balance of customer importance and difficulty to implement ideas and as an entrepreneur, it's crucial to innovate, and adapt, to this ever-evolving business market.”
CONTACT
US
PHONE/EMAIL
ADDRESS
Faraday Wharf
Innovation Birmingham Campus
Birmingham
B7 4BB